The Consumerization of Health: Patients Take More Ownership of Health Outcomes

As we enter an era filled with ‘patient consumers’ who are more information-aware and choice-oriented, there will be increasing expectations for that same quick, easy access to products and services consumers are accustomed to in other industries.

More and more, patients are embracing the idea that care delivery experience is a two-way transaction, and they play an active role in determining their own health narrative. This sets the stage for providers and patients to form partnerships, as patients are supplied with more resources to maintain and engage with their own health and care with the support of their provider. Inevitably, the consumerization of health provides immense opportunities for improved outcomes. In essence, it’s a good thing for everyone involved – more access, more choices, more reasons and increased opportunities to engage in and improve health outcomes collaboratively.

RELATED: A Glimpse of Consumer-Driven Healthcare

Patient Engagement Empowers Improved Outcomes

If you encourage your patients to embrace consumer innovations with a goal of patient engagement, there’s increasing likelihood for more ownership of health self-maintenance. If anything, patients will have increased awareness resulting from the data they’ve collected, indicating what they need to do to improve their health.

Will it instantly change their behaviors and lifestyle habits? Not necessarily. But it is a step in the right direction. Having that data and awareness of your health needs is the first step, and when providers and patients can both access that data, the ‘partnership’ in the care delivery experience can further evolve.

However, it’s a two-way street. If patients aren’t maximizing the potential of their own patient engagement tools like wearables; if they’re just obtaining the data and not necessarily acting upon or changing habits, is true patient engagement really occurring? And how does that engagement, or lack of, impact the provider?

“Without patient engagement, the likelihood of success in the value-based world is remarkably reduced,” said Greg Johnson, chief clinical integration officer, Parkview Health. Watch the HIMSS TV clip below of Johnson for insights on the importance of patient engagement, and how providers can execute care plans for better outcomes.

Calling All Changemakers

No matter where you are in the world, you can be part of what’s next for health. View digital resources, a content showcase and social media highlights on the HIMSS Global Health Conference Digital Experience page.

Be Part of the Change

Originally published October 24, 2018