Tanya Andreadis is Penn Medicine’s Associate Chief Marketing Officer, Digital and Analytics. She leads a team of technical developers, project managers, content strategists and experience designers. As a senior digital marketer, Tanya has focused on healthcare marketing for over 15 years. She is proficient in leveraging new technology and developing and implementing digital (website, mobile, video, social, CRM, marketing automation, intranet and portal) communication strategies. In previous roles, Tanya worked as a change agent, introducing SEO, paid search, social media and mobile approaches to solidify brand positioning and more effectively connect with patients and consumers.