Shawn Gross

Chief Digital Strategist
White Rhino
Chief Digital Strategist, Healthcare Practice Lead White Rhino, Inc. Dec 2013 – Present Boston Area Director, Service Line Marketing & Web Strategy Tufts Medical Center Sep 2011 – Nov 2013 Boston, MA Marketing director at Tufts Medical Center developing integrated marketing plans across digital, print, mobile and social media including 20-month website redesigns of tuftsmedicalcenter.org and floatinghospital.org. Director, Interactive Marketing Massachusetts General Hospital Feb 2007 – Aug 2011 Boston, MA Senior interactive marketing manager at Massachusetts General Hospital. Built interactive marketing team and led 20,000 employee organization through a five year digital marketing plan including award-winning massgeneral.org website redesign initiative. Interactive Producer Arnold Worldwide Mar 2006 – Feb 2007 Boston, MA Interactive producer at Arnold Worldwide leading design, content and engineering teams on digital marketing projects for clients ESPN, Fidelity, Timberland and Radio Shack. Web Designer Massachusetts General Hospital Nov 2003 – Mar 2006 Boston, MA Web Designer / Agency Founder Message Marketing, Inc. May 2001 – Oct 2003 New York, NY Web designer, copywriter and producer on small to mid-sized projects for local businesses practicing everything that I read in Communication Arts, Smashing Magazine, Seth Godin's Purple Cow and Gary Vaynerchuk's The Thank You Economy. Online Marketing Manager ibeauty.com Sep 1999 – Apr 2001 New York, NY Affiliate Marketing Coordinator rock.com Sep 1998 – Jun 1999 Boston, MA

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