Serge Loncar is the Head of Patient Engagement at OptimizeRx (NASDAQ: OPRX). In October 2018 OptimizeRx acquired CareSpeak Communications, the company Serge founded in 2006. Serge leads the commercialization of the Patient Engagement business serving pharmaceutical manufacturers, pharmacies, hospital systems, health plans and medical device manufacturers.
Prior to starting CareSpeak, Serge worked in leadership roles at Songbird Hearing, and cdnow.com. In his early career he held various marketing, product development and sales position with Johnson & Johnson consumer health and medical device businesses, PepsiCo, and United Nations Development Program. He holds an MBA from NYU's Stern Business School.