Nicholas Webb is a world-renowned Healthcare Strategist, Bestselling Author and Healthcare Futurist. As an Inventor, Nicholas invented one of the first wearable technologies, and one of the world’s smallest medical implants. He has been awarded over 45 Patents by the US Patent and Trademark Office for a wide range of cutting-edge technologies. Nicholas is the founding CEO of the Destruction Lab, a Healthcare Research and Development Lab. Nicholas is the author of The Innovation Playbook, The Digital Innovation Playbook and his Number One Best-Selling Book on Patient Experience entitled, What Customers Crave. As a Healthcare Advisor, he works with some of the top Healthcare brands to help them lead their market in Enterprise Strategy, Patient Experience (PX) and Innovation. Western University of Health Sciences, a Top Southern California Medical School, awarded Nicholas his Doctorate of Humane Letters. Nicholas is also an Adjunct Professor of Healthcare Innovation and the Director of the Center for Health Innovation at WesternU.