Ms Sterling is the CEO of Sterling Health IT Consulting, specializing in person-centered healthcare transformation, health policy and information technology, health literacy, consumer/patient engagement, and communication. She serves as Patient Research Partner and Ambassador for the Patient Centered Outcomes Research Institute (PCORI); and Advisor for the National Alzheimer’s & Dementia Patient & Caregiver-Powered Research Network, bringing the voices of patients and family caregivers to medical research. She is a former Executive-in-Residence for the Healthcare Information Management and Systems Society (HIMSS) Foundation, Institute for e-Health Policy. Ms Sterling was a caregiver and healthcare advocate for her parents for 20+ years. She is a renowned speaker and educator on family caregiver issues and dementia, as she and her husband have 3-out-of-4 parents impacted by the disease.