Jacob Reider MD, FAAFP is a family physician committed to empowering communities to think creatively about how they can best create better health for all. As Chief Executive Officer of Alliance for Better Health, Dr. Reider leads by example, empowering the team to use design thinking to question our assumptions and shift care delivery from volume-based care to value-based health. Dr. Reider previously served as the Deputy National Coordinator for Health Information Technology at the US Department of Health and Human Services. In his three years at HHS, he was responsible for the policies and programs designed to improve health through the development and implementation of safer, more resilient, reliable, usable, helpful and interoperable information technology. Dr. Reider more than 20 years of experience of leadership in health information technology, and has a special interest in user experience, clinical decision support and information portability. Dr. Reider passionately promotes innovation, seeing experimentation and risk-taking as critical to forming new business models that will shift the economics of health.