Ginna Baik is the senior care strategist for CDW Healthcare, a leading provider of technology solutions for healthcare organizations nationwide. Baik is responsible for leading CDW Healthcare’s strategic business development initiatives in the long-term care market, helping to define the necessary IT solutions for long-term care organizations while strengthening and expanding industry partner relationships.
Baik joined CDW Healthcare in 2014 after holding many senior roles in the long-term care market and gaining several years of experience focusing on technology in senior living. She most recently served as the national director of innovation and resident technology for Emeritus/Brookdale Senior Living, where she was responsible for developing and creating a national strategic plan focused on implementing technology for seniors. Prior to Emeritus, she was senior vice president of engagement and innovation at ConnectedLiving, a senior social platform, focusing on building technology solutions for the senior living and long-term care markets. For her work with CDW Healthcare in the senior care space, Baik received the Boomer Business Innovation Award for demonstrating extraordinary leadership in understanding the technology needs of older adults, as well as finding innovative ways to improve the senior care industry.