Deborah A Greenwood

Diabetes Program Coordinator, Clinical Nurse Specialist
Chief Digital Research Officer-Diabetes
I am a respected diabetes expert and key opinion leader in the field of diabetes care and education. My unique skill set combines the evidence based/knowledge of diabetes self-management education and support (DSMES), research and clinical practice within the emerging market of digital health. My experience includes diabetes program management, patient engagement, consumer informatics/e-patients, patient generated health data (PGHD), digital health/mHealth and a specialized focus in social media and the emerging concept of the e-community for self-management support. As President of Deborah Greenwood Consulting, I engage with digital health startup companies, translating sound self-management, patient engagement, and behavior change principles into digital content and delivery with an emphasis on incorporating PGHD and activating a complete feedback loop to improve patient outcomes and quality of life. I am a researcher (PhD, RN) with a history of grant funding & awards from both industry and government. I am experienced in conducting quantitative and qualitative research including user experience and acceptance of technology. I have published multiple papers in the field of diabetes, prevention, digital health and social media, and an invited speaker at national and international conferences. I am a diabetes clinical nurse specialist, board certified in advanced diabetes management (12 years) and certified diabetes educator (30+ years). I am the 2015 President of the American Association of Diabetes Educators. I worked at Sutter Health for 10+ years with increasing levels of leadership experience. The most recent role as Clinical Performance Improvement Consultant, Quality and Clinical Effectiveness Team, Office of Patient Experience, and Diabetes Program Director. I provided leadership for system level quality improvement efforts focusing on diabetes and related chronic conditions with an emphasis on incorporating innovative technology.