David Bradshaw is the EVP and Chief Strategy and Marketing Officer & CIO of Memorial Hermann Health System. He leads the development, promotion, and execution of the system’s vision and strategy, as well as innovation and business development efforts. As Chief Marketing Officer, he champions the digital consumer engagement strategies for the System, in combination with strategies for increasing market share and patient volumes through traditional and emerging marketing vehicles. Besides these roles, he also serves as Chief Information Officer overseeing the information technology environment across the health system. During David’s tenure as Chief Marketing Officer, Memorial Hermann successfully transformed its brand, solidifying its reputation as a national healthcare leader and integrated full-service health system known for world-class clinical expertise, patient-centered care, leading-edge technology and innovation. As CIO, a position he has held since 1998, David has responsibility for the design and function of information systems across the health system, which connects more than 250 care delivery sites, including 16 hospitals, dozens of outpatient locations, an insurance company, an Accountable Care Organization, and a network of more than 3,500 clinically integrated independent and employed physicians. During its tenure, Memorial Hermann has become an industry leader in advancing the capabilities of its information systems to improve the safety, quality and cost-effectiveness of health care, and is a thirteen-time Most Wired organization, according to Hospitals & Health Networks’ annual industry-standard benchmark survey. Prior to joining Memorial Hermann, David worked at IBM for 14 years where he held various sales, consulting and leadership positions, including Global Solutions Manager.