Beth Houck is the Vice President of Client Services at SA Ignite, where she is responsible for ensuring healthcare organizations are maximizing technology to proactively improve performance and comply with value-based programs. Beth has led strategy and business development for Northwestern Memorial Healthcare and the Rehabilitation Institute of Chicago. She was a Vice President at Press Ganey, and previous to that was COO of Patient Impact, a successful patient satisfaction measurement start-up. She earned a Bachelor of Science in Industrial Engineering from Northwestern University and an MBA from the Fuqua School of Business at Duke University. Beth believes that the industry needs to do more and dig deeper to create a meaningful and effective digital relationship to benefit patients, doctors and the entire healthcare system.