Session ID: 
127

The Value of Behavior Science for Effective Patient Engagement

3:00pm - 4:00pm Wednesday, March 7
Las Vegas - Venetian Convention Center
Palazzo G

Description

Designers use a "design thinking" process for creative problem solving. Our Society for Behavioral Medicine (SBM) working group proposes a complementary process integrating behavioral science into the design and evaluation of digital health interventions. “Behavior thinking” blends proven, efficient, science with design processes. This ensures decisions are driven both by user needs and data. Behavior thinking can be used to develop and implement new tools, find ways to integrate a digital health intervention in clinical workflows and patient experiences, and support continuous, data-driven improvement and desired outcomes. Our panel of behavior scientists will share experiences applying academic and clinical expertise to product development and best practices for driving meaningful patient engagement with behavior thinking. We propose behavior thinking as the nexus of future collaboration between academia and industry and a mechanism to place evidence at the heart of digital design.

Learning Objectives: 

  • Describe what behavior thinking is and why it’s important to include in digital health design
  • Practice behavior thinking by collaborating with experts and applying evidence-based techniques
  • Share the value of behavior thinking with colleagues

Speaker(s): 

Director of Behavior Science,
Johnson & Johnson Health and Wellness Solutions, Inc.
Special Advisor,
National Cancer Institute
Co-Director of Digital Psychiatry Program,
Beth Israel Deaconess Medical Center, Harvard Medical School
Continuing Education Credits: 
CAHIMS
1.00
CME
1.00
CNE
1.00
CPHIMS
1.00
PDU
1.00

Audience: 

Consultant
Early Careerist Professional
Physician, CMO, CMIO

Level: 

Intermediate