The Value of Behavior Science for Effective Patient Engagement
3:00pm - 4:00pmWednesday, March 7
Las Vegas - Venetian Convention Center
Designers use a "design thinking" process for creative problem solving. Our Society for Behavioral Medicine (SBM) working group proposes a complementary process integrating behavioral science into the design and evaluation of digital health interventions. “Behavior thinking” blends proven, efficient, science with design processes. This ensures decisions are driven both by user needs and data. Behavior thinking can be used to develop and implement new tools, find ways to integrate a digital health intervention in clinical workflows and patient experiences, and support continuous, data-driven improvement and desired outcomes. Our panel of behavior scientists will share experiences applying academic and clinical expertise to product development and best practices for driving meaningful patient engagement with behavior thinking. We propose behavior thinking as the nexus of future collaboration between academia and industry and a mechanism to place evidence at the heart of digital design.