Using Data to Map the Patient Journey for Better Insights for Determining Health

11:15am - 12:15pm Wednesday, March 7
Las Vegas - Venetian Convention Center
Room 201
Additional Registration


Join Acxiom for a HIMSS18 Lunch & Learn

Data holds the potential to help transform the U.S. healthcare system. A confluence of clinical, claims and consumer data can provide insight into patients as they interact with the many intersections of the healthcare system. An analysis of the patient journey “and identifying all the diverse ways a patient engages with the healthcare system“can help identify opportunities for intervention, better care, and lower claim cost. But it starts with the right identity. Connecting hundreds of identifiers used by different channels, platforms and devices, and tying them all back to the same patient, brings together disparate representations of data. It enables a single, current and accurate view of the patient across all channels. This single view of the patient can improve the health journey at the point of contact, while reducing errors and fraud through improved identity verification. But identity is not enough. To truly get a holistic view of the patient journey, you must include data points on the attitudes, beliefs and perceptions that drive a patient’s decision-making process. Join Acxiom Wednesday, March 7, and begin making insight actionable and the patient driven experience a reality.

  • Match, manage and resolve patient identity across the ecosystem while protecting privacy and security.
  • Personalize the patient experience and deliver consistent, relevant messages in the moments patients are most receptive.
  •  Streamline internal processes and systems.
  •  Boost productivity and mitigate risk by integrating best-in-class technology and tactics.

Presented By
Heidi West
Vice President Healthcare, Acxiom

Lunch and refreshments will be served.