Session ID: 
210

Targeted Messaging to Increase Preventive Colorectal Cancer Health Screenings

4:00pm - 5:00pm Wednesday, March 11
Orlando - Orange County Convention Center
W414D

Description

Colorectal cancer is one of the leading causes of death from cancer. Despite public health campaigns, 35% of eligible adults forego colon cancer screenings due to ineffective messaging. The University of Pennsylvania Health System (UPHS), in collaboration with Mind Genomics Advisors, developed an actionable medical communication tool that promotes healthy patient behavior through personalized messaging, based on individual mindsets. This targeted communication with patients whose colorectal screening was not current, demonstrated significant increases in colonoscopy scheduling and completion rates were over usual care. Applying a science-based, targeted messaging tool increases screening outcomes, reduces a patient’s risk of death and saves the per-patient cost of $250,000 to treat this disease. The value-based healthcare delivery model must be managed with precision. Improved messaging and patient engagement will improve population health while mitigating provider financial risk.

Learning Objectives

  • Recognize that current health-related communication interventions lack individualization thus limiting influence on recipients..."One size does not fit all"
  • Discuss the benefits of extending the concept of "personalized medicine" to the doctor-patient-relationship resulting in greater adherence, fewer wasted resources, and improved outcomes for patients
  • Demonstrate the empirical methodology operating at scale to promote and encourage health behaviors through scientifically based, patient centered, tailored messaging based on individual patient mindsets and attitudes
  • Recognize as medicine moves to value based care, machine learning principles must be applied to other disease states and population medicine in general, in order to better understand and influence the patient decision-making process and choice
  • Hypothesize as providers assume more financial risk as they move to value based care, managing preventive care requires better patient engagement at scale

Speaker(s)

Wilmott Family Professor of Medicine,
University of Pennsylvania Health System
President,
Mind Genomics Advisors

Continuing Education Credits

ABPM
1.00
ACHE
1.00
CAHIMS
1.00
CME
1.00
CNE
1.00
CPHIMS
1.00

Audience

CEO, COO
Chief Quality, Chief Clin Transformation Officer
CMIO/CMO

Level

Intermediate