Gain insights into the keys to an effective online presence and how to repair a negative reputation. Special emphasis will be given to personal branding and translating accomplishments from the resume to LinkedIn.
Identify what makes you different (your unique selling proposition).
Change your resume into a results-driven document.
Create a LinkedIn profile that attracts recruiters and hiring managers and accurately communicates your personal/professional brand.
Illustrate how to become an industry influencer through blogging and self-promotion through social media.
Explain how to repair or build your online reputation by implementing a series of self-promotional tactics, including the creation of a personal/professional website.