Session ID: 

Social Media: Your Personal Brand and Reputation

1:15pm - 2:00pm Wednesday, March 11
Orlando - Hyatt Regency
Hyatt - Manatee Springs
Additional Registration


Gain insights into the keys to an effective online presence and how to repair a negative reputation. Special emphasis will be given to personal branding and translating accomplishments from the resume to LinkedIn.

Learning Objectives

  • Identify what makes you different (your unique selling proposition).
  • Change your resume into a results-driven document.
  • Create a LinkedIn profile that attracts recruiters and hiring managers and accurately communicates your personal/professional brand.
  • Illustrate how to become an industry influencer through blogging and self-promotion through social media.
  • Explain how to repair or build your online reputation by implementing a series of self-promotional tactics, including the creation of a personal/professional website.


Vice President Marketing and Branding,
Wiederhold & Associates


Early Careerist
IT Professional