Meaningful Engagement through Behavior Change Design
11:20am - 11:35amMonday, February 11
Orlando - Rosen Centre
Rosen Centre Grand Ballroom C
What does the term “patient engagement” really mean? Sometimes it’s shorthand for “getting patients to do the recommended thing,” but is that really engagement? Behavior change design draws from theories of human motivation and performance that suggest that true engagement is about helping patients identify, articulate, and pursue their own meaningful goals, even when those goals don’t align with what health care professionals suggest. Letting go of the right answer can be hard, but Mad*Pow’s Behavior Change Director Amy Bucher discusses how focusing on true engagement can ultimately deliver more powerful and long-lasting outcomes.