Changing care delivery models are calling for healthcare organizations to customize their guest and patient experience to attract and retain consumers. Healthcare organizations need to look at retail and other industries to implement lessons learned in consumer engagement to create an effortless patient experience. With 100+ locations across the country, GoHealth Urgent Care is delivering what healthcare consumers have been missing, while doing the right thing clinically in a partnership model that is connected to the entire healthcare continuum. This session will delve into consumer-facing technologies such as online scheduling, measuring patient feedback quickly, elimination of the checkout process and other collaborative tools for the patient and staff. GoHealth will discuss their journey to engaging with consumers and attracting and retaining them as patients and what is next on the horizon in their evolution, including the launch of virtual visits.