Session ID: 

Personalize Patient Relationships and Connect Care Journeys

11:30am - 12:30pm Wednesday, February 13
Orlando - Orange County Convention Center


Imagine acquiring patients from any avenue, personalizing their experience across every interaction, and empowering them with mobile and online tools to stay active in their own health. This session will discuss how technology, and customer relationship management (CRM) in particular, can help you connect to patients in new ways. It will explore how to transform engagement into consumer grade experiences by leveraging insights and preferences to bring people, processes, and clinical and administrative data together. Organizations will share how they invested in a CRM platform to improve collaboration across the entire healthcare ecosystem.

Learning Objectives: 

  • Understand how leading healthcare organizations are transforming engagement with technology to create seamless, personalized end-to-end journeys for patients, providers, and employees
  • Discover how CRM fosters collaboration, productivity, engagement, and patient and employee satisfaction
  • Learn how changing models of care delivery, patient empowerment, and consumer expectations in healthcare are shaping engagement trends


Senior Vice President and General Manager,
Professor of Medicine,
Yale School of Medicine
Prof. & Dir., Div. of Health Analytics,
City of Hope


Chief Quality, Chief Clin Transformation Officer
Consumer Groups



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