The barriers to successful care, particularly for chronic conditions are numerous, including treatment affordability, lack of knowledge about the existence of patient support programs, complex treatment regimens, lack of transparency for providers into patient experience, and more.?
Digitally-enabled communication can be the lynchpin to good care and positive outcomes. However, digital health initiatives are often siloed by communication pathway and healthcare stakeholder, leading to a complex experience for the patient and ultimate lack of success for support or engagement programs.?
One of the thorniest issues that that pharma encounter when working to implement engagement programs occurs right from the start: on-boarding. As attendees will learn, this ubiquitous challenge can be addressed with solid planning and simple tech-enabled solutions that pharma can quickly employ to move the needle.?