Session ID: 
SPOTED12

Operationalizing CRM Technology to Transform the Healthcare Experience

2:00pm - 2:45pm Wednesday, February 13
Orlando - Orange County Convention Center
HIMSS Spot

Description

Join the HIMSS Exploring Customer Relationship Management (CRM) Technology in Healthcare Task Force to learn how CRM technology and its growing use within healthcare can transform the healthcare experience for both patients and providers. Hear a vision that harnesses the power of CRM in healthcare and learn about its benefits, barriers and capabilities. Listen to stories of real-world uses of healthcare CRM in action today. Task Force members will review their work to date and offer a peak into things to come as we continue our work to describe how CRM technology can fit into the complex, interconnected web of health information and technology.

Learning Objectives: 

  • Describe the case for CRM in Healthcare
  • Identify capabilities that comprise CRM in Healthcare
  • Share real-world stories of CRM in Healthcare in action

Speaker(s): 

Sr Director, Industry Solutions & Arch,
Salesforce

Audience: 

CIO, CTO
C-Suite
CMIO/CMIO

Level: 

Intermediate