Leverage Data to Improve Patient Engagement and Growth
4:30pm - 5:30pmWednesday, March 7
Las Vegas - Venetian Convention Center
Lehigh Valley Health Network (LVHN) has embarked on a major initiative to radically transform how they acquire, retain and engage patients. They have introduced the "Moneyball" philosophy to their go-to-market approach. LVHN recognized that their payer mix is increasingly Medicare and they needed to drive more commercial patients. With the help of a healthcare customer relationship management solution, they are now leveraging data and insights to acquire new patients and to determine where LVHN will see the greatest potential return on investment. The key to the transformation was a shift in LVHN’s marketing function. Marketing took on the role of Billy Beane (The Oakland A’s GM) and shifted focus from subjective metrics, to tracking and measuring ROI, and showing how targeted patient outreach, engagement, and conversion of those patients generates new revenue.
Analyze new revenue opportunities for your organization using a data driven approach (The Moneyball philosophy)
Recognize the value of implementing new and evolved structures, and innovative technologies such as Customer Relationship Management in order to facilitate ongoing patient engagement and accelerate growth
Identify how to link brand and demand generation to engage consumers and increase revenue
Describe how to harness the power of data to transform your outreach in order to appropriately target consumers and support the healthcare needs of your community