Session ID: 
307

Igniting the Match: Driving Consumers to the Right Providers

4:00pm - 5:00pm Thursday, March 12
Orlando - Orange County Convention Center
W311E

Description

Join AdventHealth Shawnee Mission as it shares its consumer acquisition and patient experience approach in a competitive primary care service line market by implementing an online technology segmentation strategy that matches un-doctored consumers and current patients with a provider that best meets their health needs and personalities. The results include the acquisition of hundreds of new patients, retention of hundreds of lapsed patients, and driving millions of dollars in downstream revenue.

Learning Objectives

  • Analyze how organizations can leverage consumer segmented technology to influence potential patients’ healthcare decisions
  • Compare different patient experience strategies to build engaged and loyal patient-caregiver relationships
  • Assess how to engage and retain audiences through an integrated brand content and technology strategy

Speaker(s)

Digital Marketing Strategist ,
Adventhealth Shawnee Mission
Vice President,
MD Matchup

Continuing Education Credits

ABPM
1.00
CAHIMS
1.00
CME
1.00
CNE
1.00
CPHIMS
1.00

Audience

Consumer Groups
Physician or Physician’s Assistant
Population Health Management Professional

Level

Introductory