Session ID: 

From Idea to Series B: A Physician-Entrepreneur’s Journey

2:30pm - 3:30pm Thursday, March 12
Orlando - Orange County Convention Center


In 2013, a physician-entrepreneur at Stanford was inspired to action, after witnessing patients with life-limiting illness receive aggressive care in the ICU against their wishes. The reason? Advance care planning documents were not electronically available at the point of care to guide clinicians. With no available solution, the physician joined forces with another physician and two engineers to develop a SaaS based technology. This session will discuss how the team leveraged the Stanford Biodesign Innovation process to develop a Saas based solution, the challenges that come with a startup, including the commercialization of a solution, and navigating and securing seed, Series A, and a $10.3M Series B funding round. This session will also feature an investor who participated in the most recent funding round, why they invested in this particular company, and what they look for when investing in startups.

Learning Objectives

  • Describe the Stanford Biodesign Innovation Process for health technology innovation to develop compelling, value-driven technologies that address real market needs
  • Define the stages of early healthcare technology commercialization from identifying an unmet need, to technology development and early implementation, to early growth and scale using an example of an enterprise SaaS technology
  • Identify the investment thesis, goals and investment process of a strategic healthcare fund, and key steps for a startup to succeed in closing an investment


Chief Executive Officer,
Clinical Director and General Partner,
Spectrum Ventures

Continuing Education Credits



Chief Quality, Chief Clin Transformation Officer