Session ID: 
CS36

HIPAA Awareness? Think like a marketer!

4:30pm - 4:50pm Thursday, March 8
Las Vegas - Venetian Convention Center
Level 2 | Veronese Meeting room | Booth 8500

Description

HIPAA awareness programmes can be uninspiring. But thinking like a marketer, and not a trainer, can unlock the secret to employee engagement, and ultimately change behaviour. Jim Shields shares the lessons learned over 25 years in theatre, television and marketing to demonstrate how you can create HIPAA evangelists, and a culture of compliance across your organisation. Examples from 150 campaigns in over 40 languages will leave you entertained, inspired and ready to make a difference.

Speaker(s): 

Creative Director ,
Twist and Shout Media

Audience: 

IT Professional
Security Professional
Senior IT Executive