Online resources have become important sources of health information for patient-consumers, but a lack of oversight has generated a sea of incorrect and incomplete information. As much as any group, this poses a huge risk for American's over 65, the most frequent users of healthcare services. Nearly 60% of them search for healthcare information online, but despite their increasing technological sophistication, seniors often struggle to identify credible online information.
In this talk, attendees will hear how seniors most often encounter medical misinformation and its potential impact on their health behaviors and engagement with traditional healthcare providers. Importantly, they will also learn about the most promising technology-enabled methods to reduce, prevent, and combat online misinformation and how to tailor these to benefit older Americans.