Session ID: 

Digital Traction in Consumerization of Healthcare

10:15am - 11:15am Thursday, February 14
Orlando - Orange County Convention Center
W415D Valencia


In the competition to attract young, motivated and healthy consumers, payers, providers, technology vendors and newcomers are drawing on strategies and tactics taken directly from retail marketing and advertising. How are they faring? Can we declare a winner? This session will magnify a battleground of digital health: virtual visits.