Pfizer Spotlight: How Digital Technology is Changing Pharma
4:20pm - 4:50pmTuesday, February 12
Orlando - Rosen Centre
Rosen Centre Grand Ballroom C
Value-based healthcare is reshaping the entire industry and its major players, including providers, payers and pharma. For pharma, technology and data are driving more effective and patient-centric clinical trials. With further advancements in technologies like mobile devices and wearables, machine learning and artificial intelligence, the pharma and biotech industries are poised to innovate existing clinical trial processes and systems – and better demonstrate therapeutic value.
In this session, two of Pfizer’s real-world data experts sit down with Shelley Price, HIMSS Director of Payer and Life Sciences, to discuss how the pharmaceutical giant is using digital tools to collect and analyze real world data, engage and reduce the burden on patients, collaborate with healthcare providers, and produce better results.