Session ID: 
PHF07

Pfizer Spotlight: How Digital Technology is Changing Pharma

4:10pm - 4:40pm Tuesday, February 12
Orlando - Rosen Centre
Rosen Centre Grand C

Description

Value-based healthcare is reshaping the entire industry and its major players, including providers, payers and pharma. For pharma, technology and data are driving more effective and patient-centric clinical trials. With further advancements in technologies like mobile devices and wearables, machine learning and artificial intelligence, the pharma and biotech industries are poised to innovate existing clinical trial processes and systems – and better demonstrate therapeutic value.

In this session, two of Pfizer’s real-world data experts sit down with Shelley Price, HIMSS Director of Payer and Life Sciences, to discuss how the pharmaceutical giant is using digital tools to collect and analyze real world data, engage and reduce the burden on patients, collaborate with healthcare providers, and produce better results.
This session is part of a special program called HIMSS19 Pharma Forum. Extra fees and separate registration is required.

Speaker(s): 

Vice President, Real World Data & Analytics,
Pfizer
Senior Director, Global Real World Center of Excellence,
Pfizer
Director, Payer and Life Sciences,
HIMSS

Audience: 

CIO, CTO
Chief Quality, Chief Clin Transformation Officer
Life Sciences Professionals

Level: 

Intermediate