Session ID: 
70

Cross-Industry Research Designing Digital Behavior Changes

3:00pm - 4:00pm Tuesday, March 10
Orlando - Orange County Convention Center
W311A

Description

This presentation will discuss 3 years of collaborative research to identify factors that impact consumer behavior change using digital health solutions. The research was sponsored by a consortium of companies across the healthcare industry, including payers such as BCBS, providers such as Mercy Health, pharma companies such as Teva and medical device companies such as Philips and J&J. The research methodology uses a process that has been successful in defining digital engagement strategies for major B2C brands such as Marriott, Orbitz, Hallmark, and 3M. We will showcase user-centered design strategies including ethnographic and co-creation research that were used to gain insight and shape quantitative studies. The quantitative research addressed more than 2400 consumers in the three-year period. It included PAM level assessment to provide insight into consumer attitudes and identify ways to make digital health tools more effective in supporting healthy behavior changes.

Learning Objectives

  • Analyze and assess research methodologies that can be used to understand consumers’ attitudes toward using digital health solutions for changing health behaviors
  • Classify correlations between behavior change strategies and PAM level to measure what tools are most effective with each segment of the population
  • Identify effective ways user-centered design approaches like digital ethnography and co-creation can be used in tandem with traditional research methods to reveal consumer preferences for the role of digital tools in personal health engagement
  • Propose approaches to digital tool development that incorporate insights from market research, behavioral health frameworks, and academic research
  • Formulate hypotheses about the factors that make digital tools effective as support systems for making and sustaining health behavior changes

Speaker(s)

Consumer Health Information Strategist & Patient Engagement Specialist,
Participatory Health Consulting
Health Systems Innovation Lead,
Johns Hopkins Applied Physics Lab

Continuing Education Credits

ABPM
1.00
CAHIMS
1.00
CME
1.00
CNE
1.00
CPHIMS
1.00

Audience

Chief Quality, Chief Clin Transformation Officer
Payer
Population Health Management Professional

Level

Intermediate