Session ID: 
162

Buy-in Through Opt-in: Shared Services Engagement Strategies

4:30pm - 5:30pm Wednesday, March 7
Las Vegas - Venetian Convention Center
Galileo 901

Description

Through a powerful public health case study, this session will articulate how successful social marketing and stakeholder engagement strategies were applied to develop and execute both strategic communication and standards harmonization efforts for CDC’s Surveillance Data Platform with Shared Services Initiative, and ways that these engagement strategies can also be applied to other health information exchange, interoperability and data integration efforts. The project team will explain how they leveraged findings from an environmental scan (2016) with CDC centers, institutes, offices, programs and STLT (state, territorial, local and tribal) public health partner organizations to articulate strategic communication and standards management and harmonization needs, to develop planning frameworks to address them, and to execute tactics which met planning goals while supporting successful completion of project outcomes.

Learning Objectives: 

  • Design a stakeholder engagement strategy based on environmental scan findings
  • Recognize how to align stakeholder outreach and development activities strategically and holistically
  • Evaluate the success of stakeholder engagement efforts over time
  • Integrate stakeholder engagement processes into workflow and process improvement efforts

Speaker(s): 

Senior Health Communication Science Advisor,
The MITRE Corporation
Health Care Communication Science Strategy Advisor,
The MITRE Corporation
Continuing Education Credits: 
ABPM
1.00
CAHIMS
1.00
CME
1.00
CNE
1.00
CPHIMS
1.00
PDU
1.00

Audience: 

Government or Public Policy Professional
Management Engineer and Process Improvement Prof.
Senior IT Executive

Level: 

Introductory

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