As the demand for improved hospitality in healthcare grows, so grows the need to improve the overall experience for its consumers. People come to healthcare organizations in need of help, yet the complex and interwoven nature of healthcare creates consumer journeys filled with gaps, inconsistencies and barriers. At Jefferson, we cater to a wide array of consumers--patients, caregivers, students, physicians, donors, government organizations, communities and our own staff. For them to feel truly considered, we utilize digital solutions to provide a more substantial, meaningful and human experience. Walking the audience through a typical healthcare consumer- journey, we will highlight common gaps in their experience, opportunities to address those gaps and examples of how The Digital Innovation & Consumer Experience (DICE) Group at Jefferson develops solutions on multiple innovative platforms to transform their consumers’ journeys.
Identify the current state of a healthcare consumer journey and how digital platforms and solutions can enhance these journeys and make them more meaningful
Illustrate opportunities for innovative change within which health systems can provide better care
Share how innovative solutions developed by The DICE Group have transformed our consumer journey
Demonstrate the advantages of gaining consumer trust and support from a business perspective