As the demand for improved hospitality in healthcare grows, so grows the need to improve the overall experience for its consumers. People come to healthcare organizations in need of help, yet the complex and interwoven nature of healthcare creates consumer journeys filled with gaps, inconsistencies and barriers. At Jefferson, we cater to a wide array of consumers--patients, caregivers, students, physicians, donors, government organizations, communities and our own staff. For them to feel truly considered, we utilize digital solutions to provide a more substantial, meaningful and human experience. Walking the audience through a typical healthcare consumer- journey, we will highlight common gaps in their experience, opportunities to address those gaps and examples of how The Digital Innovation & Consumer Experience (DICE) Group at Jefferson develops solutions on multiple innovative platforms to transform their consumers’ journeys.