Despite large investments in developing digital health technologies over the last decade, the benefits of improving quality of care while reducing spending as not yet been fully realized. One reason for the current state of affairs is a disconnect between companies developing digital health technologies and healthcare providers, particularly in primary care where nearly 1 billion visits occur annually, and providers are expected to engage with the technologies. Technology companies have difficulties identifying and/or accessing the right decision-makers within healthcare systems. Healthcare organizations struggle to create sustainable workflows to enable new technologies to be implemented across the health system. In this session, we will look at barriers and facilitators from both the vendor and health system perspective and discuss real world applications in an actionable manner that allows all parties to bridge this divide.