Healthcare is in the midst of a major shift, driven by healthcare consumerism and pressure from industries that have already opened their digital front doors to make access instant, intuitive, and easy. Patients want this same access to their healthcare providers, meaning scheduling or changing an appointment, getting their lab results, or making payments is as easy as changing their car insurance, scheduling travel, or accessing any number of other goods and services. Patient-centered engagement isn’t new but changes in patient expectations means that it is no longer optional. The shift is happening now but many organizations are just getting started. Solving for patients can also mean big wins for healthcare organizations but getting started can seem daunting. One of the nation’s largest cardiovascular physician groups shares how they are building their digital front door strategy and offers advice for those looking to do the same.