3:00pm - 4:00pm Tuesday, March 10

Location & Room

Orlando - Orange County Convention Center
W311A
This presentation will discuss 3 years of collaborative research to identify factors that impact consumer behavior change using digital health solutions. The research was sponsored by a consortium of companies across the healthcare industry, including payers such as BCBS, providers such as Mercy Health, pharma companies such as Teva and medical device companies such as Philips and J&J. The research methodology uses a process that has been successful in defining digital engagement strategies for major B2C brands such as Marriott, Orbitz, Hallmark, and 3M. We will showcase user-centered design strategies including ethnographic and co-creation research that were used to gain insight and shape quantitative studies. The quantitative research addressed more than 2400 consumers in the three-year period. It included PAM level assessment to provide insight into consumer attitudes and identify ways to make digital health tools more effective in supporting healthy behavior changes.
Speakers: 
Consumer Health Information Strategist & Patient Engagement Specialist,
Participatory Health Consulting
Health Systems Innovation Lead,
Johns Hopkins Applied Physics Lab
Continuing Education Credits: 
ABPM
1.00
CAHIMS
1.00
CME
1.00
CNE
1.00
CPHIMS
1.00