Working with the Media as an Exhibitor at HIMSS19

Share the news of your exhibit at HIMSS19

Now is the time to announce that your company will be exhibiting at HIMSS19. Let reporters, bloggers and social media influencers in healthcare and health information and technology know that your company is exhibiting. Use the HIMSS19 Exhibitor Talking Points for content on the conference for your release or article.

  1. Include the HIMSS19 hashtag: #HIMSS19
  2. Follow these content tips:
    • Focus on the value of your product or service to the patient/consumer: How does your company use information and technology to improve health?
    • Use layperson’s terms and avoid technical jargon.
    • Post the news release or blog post on your website.
  3. Enhance the news with visuals and other information.
    • Use visuals, such as a video interview with the CEO or company spokesperson, if available. Include the video link in the news release or blog post.
    • Add a photo of the person quoted as part of the content. Be sure to include a caption with the person’s name and title.
    • Link to other relevant content available on your website that supports your exhibit at HIMSS19, such as a podcast, a graphic from a research report, a white paper, etc.
  4. Share the news with reporters and your social media audiences.
    • Send the news release or blog post to:
      • Reporters on your media list
      • Reporters and social media ambassadors on the preregistered media list that HIMSS provides to all exhibitors*
        *The first preregistered media list will be available on December 4, 2018, after the complimentary webinar for exhibitors.
    • Share the release or blog post via your social media channels.
    • Make sure others can share the information from your website with social media sharing buttons.
    • Review and use the HIMSS19 Social Media Tips.
  5. Attend the complimentary webinar, “Managing Media Relations at HIMSS19,” on December 4, 2018.
    Join the HIMSS communication team and influencers who cover healthcare and health information and technology for this webinar to learn more about working with media who will be at HIMSS19 in Orlando.

Managing Media Relations at HIMSS19
Tuesday, December 4, 2018 | 2:00 pm – 3:00 pm EST

This 60-minute webinar will focus on using the preregistered media lists, setting up one-on-one interviews with media, sharing your news on the HIMSS Online Press Room, and using the Media Interview Room. More information will be made available by November 15 via email to all exhibitors.

For more information, contact:  Karen D. Groppe at kgroppe@himss.org