WHERE THE WORLD
CONNECTS FOR HEALTH
HIMSS Vision: Better health through information and technology.
HIMSS Mission: Globally, lead endeavors optimizing health engagements and care outcomes through information and technology.
Pick an angle for thought leadership as a Collaborator at HIMSS18.
Tone – conversational/non-technical; your content should be suitable for audiences ranging from those who want to learn about health IT, to those who are subject matter experts.
Length – average posts are 600 words. Longer posts of up to 1,500 words are acceptable when content supports subject. Check out this Forbes article to help determine how long your blog should be.
Format – use headers, (like ‘Guidelines’ for this bulleted paragraph, for example) to help make your content more readable. If you have graphics/images related to your content, use them to illustrate those ideas. Bulleted lists are also helpful in condensing content and enhancing visual appeal to readers.
Imagery – if you are submitting content with imagery, such as graphics, a headshot, or a suggested feature photo for the blog, please also send those as an attached .jpg or .png image.
To ensure good image quality, provide high-resolution images. The blog post appears with a feature or hero image, usually a stock photo unless the blogger provides a preferred feature image.
Links – when referring to an external website, hyperlink your text. Links to related, specific examples help establish credibility and expand perspective for readers.
Call to Action – the best blogs end with a strong call to actions, like this:
Add hashtags! Explore some commonly used health IT hashtags in this guide.
Send your blog to Maura Bilek at email@example.com.
Source for “Questions to ask yourself. . .How to Create an Editorial Strategy for Your Blog: Part 2, Jeremy Porter, January 27, 2016, Journalistics Blog