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McLean, VA 22102
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Verato improves your patient matching by bringing you the power of Referential Matching through two cloud-based solutions. Plug Verato Auto-Steward™ into your EHR, EMPI, or MDM to automatically resolve its toughest matches and reduce its duplicates. Or, rapidly deploy the Verato Universal™ MPI—a world-class, SaaS-based matching solution that is easier to implement and much more accurate than any other technology.

New Product/Service

The Verato Universal™ MPI
Verato Universal™ MPI
Verato Auto-Steward

Press Releases

Verato, Inc., a leading provider of cloud-based patient matching solutions, announced today that the New York eHealth Collaborative (NYeC), a not-for-profit organization that is working with the New York State Department of Health to lead the advancement of the Statewide Health Information Network for New York (SHIN-NY), will use Verato AUTO-STEWARD, a service on the next-generation Verato Universal™ MPI (master patient index) platform. Verato AUTO-STEWARD will automate the process for difficult potential matches that the SHIN-NY’s existing MPI has flagged for manual review and resolution by a data steward and will enhance patient matching accuracy and efficiency.

The SHIN-NY is a “network of networks” that links New York’s eight qualified entities (QEs) throughout the state. Each QE operates its own network that—with patient consent—facilitates the exchange of electronic health records between participating providers in its community. Through the SHIN-NY network, the QEs’ participants are able to exchange records with each other. Combined, the SHIN-NY’s eight QEs connect nearly all of the hospitals in New York State, thousands of medical providers, and represent millions of people who live in or receive care in New York.

“Accurate patient matching is critical to the SHIN-NY’s mission of improving healthcare through the exchange of health information whenever and where needed,” said Valerie Grey, Executive Director, NYeC. “Partnering with Verato will augment our existing patient matching capabilities and more efficiently provide clinicians with real-time health data to improve patient outcomes and reduce costs.”

As part of a multi-year subscription, the Verato platform will integrate with SHIN-NY’s existing enterprise MPI (eMPI) to automatically process and resolve records the eMPI has flagged as potential duplicates requiring manual review by a data steward. Using its revolutionary “Referential Matching” approach, Verato is able to match records that conventional eMPI’s could never match. This is because Referential Matching leverages an extensive self-learning database of demographic data spanning the entire US as an “answer key” for patient matching questions. The Verato Universal MPI platform is cloud-based and HITRUST certified, making implementation secure, quick and easy.

“We know that matching records within one health system is hard enough, with typical duplicate rates as high as 20%,” said Mark LaRow, CEO, Verato. “Matching across an entire state is a whole other story. As the patient matching challenge reaches this scale, it also becomes much more important to be very accurate. Organizations with patient matching challenges at this scale have found that leveraging the Verato Referential Matching approach typically results in a huge uplift in the ROI of their existing patient matching technologies and also leads to better care outcomes for the populations they serve.”

About Verato
Verato offers a cloud-based matching platform that links and matches identities across disparate databases or organizations with the highest accuracy rates in the industry. Verato leverages an extensive self-learning database of U.S. identities as a reference, or universal “answer key.” And because it is cloud-based, the Verato platform is less expensive, faster to implement, and more scalable than traditional matching technology. Verato is based in McLean, VA. For more information, visit www.verato.com.

Patient matching was a significant issue for Healthix, the largest public health information exchange in the country serving the greater New York metropolitan area. The manual nature of the work was sapping productivity and efficiency.

The health information exchange was matching 11,000 patient identities daily, with much of the work being done manually. Even so, staff did not have enough information to make judgment calls on patient identification.

The HIE simply could not keep up with the volume of patient matching required, causing it to look at a next-generation master patient index, says Todd Rogow, senior vice president and chief information officer at Healthix.

Healthix sought an MPI that featured automated patient matching and data stewardship capabilities that quickly match identities across providers or insurers. It considered three vendors and settled on the Verato Universal MPI, a self-learning application that automatically resolves the most difficult matches.

Verato actually is a secondary MPI service at Healthix; it uses a legacy IBM program that matches most identities, but it passes off difficult ones to Verato to resolve. Healthix gets nearly 2 million messages a day, and Verato gets the most challenging identity matching challenges.

Verato got the contract because its overall matching was superior to the other vendors and delivered considerably more results, including its ability to connect patients with public records such as identities, utilities, financial records, credit agencies and even Fitbit data. Each provider’s electronic health record system has a unique identifier for patients, and Verato technology enables it to find the identifiers and matches them to the patient.

Verato, Inc., a leading provider of cloud-based patient matching solutions, today announced that Chesapeake Regional Information System for our Patients (CRISP), a not-for-profit regional health information exchange (HIE) serving Maryland and the District of Columbia, has renewed its contract to use the Verato Universal™ MPI to automatically process its most difficult potential matches that would otherwise have to be manually reviewed and resolved. The ability to match and link patient identities across its participating organizations is fundamental to CRISP’s core services including its Clinical Query Portal and its Encounter Notification Service.

HIEs face the toughest challenges in matching and linking patient identities because of the diversity and independence of the institutions they serve. Even with large investments in conventional Master Patient Index (MPI) technologies, healthcare organizations like HIEs must invest even more in teams of data stewards who manually review and resolve the difficult potential matches that conventional MPI tools cannot match automatically. CRISP is leveraging the Verato Universal MPI to automatically match many of these difficult and ambiguous matches in real time, saving CRISP the time and effort of manual review, and thus helping its participants provide better care for their patients.

“Accurate patient matching is foundational to our mission of enabling our healthcare community to share data in order to provide better care, reduce costs, and improve health outcomes,” said David Horrocks, President of CRISP. “With so many organizations contributing data, we require a high-volume solution, and we must be extremely careful not to incorrectly match patient records.  As we automate the delivery of information right into EHRs, accuracy becomes even more critical, and the transaction volumes are soaring.  The burdens that have been placed on our MPI are ten times what they were a few years ago.  Verato is proving a very cost-effective solution to significantly improve our matching capabilities – straightforward both to deploy and operate.”

Before implementing the Verato Universal MPI last year, CRISP’s conventional MPI was flagging nearly 6,000 incoming patient identities as potential matches that needed to be manually resolved. But these flags were being generated faster than they could be resolved, leading to a growing backlog of potential matches. With the addition of the Verato Universal MPI’s superior matching capabilities, CRISP has worked through over 2.2M of these potential matches in its backlog.

“Exchanging and sharing health data is more than just a technical challenge,” said Mark LaRow, CEO of Verato. “It is also an identity challenge—it fundamentally requires the exchanging organizations to answer the question, ‘Are we exchanging data about the same person?’ In the healthcare industry, this identity challenge is frequently overlooked in favor of discussions about technical standards, data formats, and data quality. But it is arguably the most important challenge to overcome to ensure patient safety, patient privacy, and better care. We built the Verato Universal MPI to solve this identity challenge for the entire healthcare industry, and we built it from the ground up to do so. Time and again, our platform is able to identify and match patients as accurately as a human—and in real-time as patient identities enter our customers’ IT systems.”


Founded in 2008, CRISP is a nonprofit organization charged with the mission to advance the health and wellness of patients across Maryland and the District of Columbia by deploying health information technology solutions adopted through cooperation and collaboration. CRISP offers tools to clinicians, care managers, and other providers of care in real-time so they can have the most accurate view of a patient’s medical history in front them during a treatment encounter.

About Verato

Verato offers a cloud-based matching platform that links and matches identities across disparate databases or organizations with the highest accuracy rates in the industry. Verato leverages an extensive self-learning database of U.S. identities as a reference, or universal “answer key.” And because it is cloud-based, the Verato platform is less expensive, faster to implement, and more scalable than traditional matching technology. Verato is based in McLean, VA. For more information, visit www.verato.com.

Verato Universal™ MPI is a Pre-Built MPI with Pre-Populated Demographic Data and New Referential Matching Algorithms that can Outperform All Conventional MPIs

McLean, VA (May 02, 2017) – Verato, Inc., a leading provider of cloud-based identity matching solutions, today announced the availability of the Verato Universal MPI, a revolutionary master patient index (MPI) that represents a groundbreaking approach to the problem of patient identity resolution. Unlike conventional MPI technologies that must be laboriously deployed and populated with patient data, the Verato Universal MPI is a pre-built, cloud-based, nationwide master patient index that enterprises can simply “plug into”—without the need for extensive algorithm tuning, data standardization, data governance, data cleansing, or data stewardship processes.

The Verato Universal MPI is pre-populated with pre-mastered and continuously-updated demographic data spanning the entire U.S. population. It incorporates a powerful new matching technology called “referential matching” that leverages this pre-mastered database as an “answer key” to match and link identities that even world-class probabilistic algorithms can never match. Because of its greater accuracy and ease of implementation, it can support the rapidly emerging patient matching needs that conventional MPIs cannot.

“We built the Verato Universal MPI from the ground up to solve the patient matching problem in a completely new way,” said Mark LaRow, CEO of Verato. “The current generation of MPI technology reached the limits of its probabilistic matching algorithms in the mid 2000s, leaving no room for new innovation. Our idea was to solve the patient identity problem by harnessing big-data and applying data science expertise at a level that would be inconceivable for any individual enterprise—and then offer our solution to everyone.”

The company created the Verato Universal MPI over four years, investing over 50,000 man-hours of data science and engineering efforts, spending millions of dollars to curate over a billion commercially-available demographic records sourced from three different industries, and inventing a totally new matching approach to harness its big-data technology. LaRow continued, “In essence, every subscriber to the Verato Universal MPI gets the country’s most comprehensive and sophisticated MPI, at a fraction of the cost and effort it would take to deploy and populate a conventional MPI.”

Existing MPI technologies are struggling today and will fail with new emerging requirements

Healthcare enterprises spend a million dollars or more each year to own and operate their MPIs. Even with the best technology and the best IT staffs, conventional MPI solutions are struggling—they suffer unacceptably high duplicate rates and require teams of data stewards to manually resolve duplicate patient identities missed by their algorithms. All of this results in clinicians being unable to find medical records, redundant testing, impaired clinical care, and unclaimable revenue.

“We’re entering an era where the number and diversity of new healthcare systems will explode with new population health analytics, patient portals, patient engagement applications, telemedicine, and personal health records,” continued LaRow. “Each new system will add significant new burdens to the already struggling MPIs. To make matters worse, healthcare institutions are facing hospital mergers and massive EHR consolidations, as well as an increasing need to exchange patient information between institutions, payers, and regulators. All of this change will exceed the abilities of conventional MPI technologies, making them destined to fail. A new solution is needed, and that solution requires an entirely new approach.”

The Verato Universal MPI was created to support emerging requirements that conventional MPIs cannot solve. The Verato Universal MPI is designed to:

  • Support the rapid addition of new IT systems or applications simply by “plugging them in” using standard APIs—with no additional tuning and no governance or data cleansing required.
  • Turbocharge existing MPI technologies by automating their data stewardship, discovering duplicates they miss, and validating identities at registration.
  • Support EHR consolidation since each independent EHR that is connected to the Universal MPI can reconcile its patients with the other.
  • Support medical record exchange because every institution that is connected to the Universal MPI can resolve its patient identities with each other.
  • Enable organizations to achieve the Office of the National Coordinator for Health IT’s (ONC) target duplicate rate of 0.5% rather than the current average duplicate rate of 8-12%.

The U.S. needs a consistent nationwide solution for patient identity

A critical weakness in U.S. healthcare today is the inability of healthcare organizations to coordinate patient care. The exchange of clinical information across organizations is currently very difficult, as conventional MPI technologies are unable to unambiguously identify common patients. Issuing a Universal Patient Identifier (UPI) to every person in the country is often proposed as a solution, but such an approach introduces immense logistical and privacy challenges. The Verato Universal MPI offers a much simpler alternative.

Because the Verato Universal MPI operates in a HIPAA and HITRUST certified cloud as a universally-accessible nationwide MPI, it can operate essentially as an identity resolution “utility” for healthcare—not unlike the electric power utility. Just as every enterprise simply plugs into the electric power grid rather than operating an in-house electric generator, every healthcare enterprise can simply plug into the Verato Universal MPI to manage their patient identities rather than operating their own MPI.

Even more remarkably, because every organization that plugs into the Universal MPI indexes its private patient population to the same nationwide reference population, each participating organization has the ability to resolve common patients with other participating organizations. This offers a much simpler and more accurate flow of healthcare information between cooperating organizations.

“Today’s announcement highlights an important step in tackling one of the most vexing issues in healthcare interoperability,” said Aneesh Chopra, former CTO of the United States and President of NavHealth. “Even as EHRs begin to support patient access to their health information, most providers are reluctant to deploy the technology without greater confidence in the patient and record matching.

“Absent a policy change allowing national patient identifiers, I’m thrilled Verato is delivering a new solution for patient matching that provides high accuracy and complete consistency that every enterprise can leverage. Existing MPI technology, operating with different standards and different rules at every institution, can never provide the consistency or accuracy needed. The Verato Universal MPI is built to address the large-scale healthcare needs in the U.S.”

About Verato
Verato offers a cloud-based matching platform that links and matches identities across disparate databases or organizations with the highest accuracy rates in the industry. Verato leverages an extensive self-learning database of U.S. identities as a reference, or universal “answer key.” And because it is cloud-based, the Verato platform is less expensive, faster to implement, and more scalable than traditional matching technology. Verato is based in McLean, VA.