Working with the Media as an Exhibitor at HIMSS17

Share the News of Your Exhibit at HIMSS17

  • Announce that your company will be exhibiting at HIMSS17; use the Fill-in-the-Blank News Release for Exhibitors.
  • Focus on the value of your product or service to the patient/consumer: How does your company use IT to improve health?
  • Use layperson’s terms and avoid technical jargon.
  • Post the news release on your website.

Enhance the News with Visuals and Other Information

  • Use visuals, such as a video interview with the CEO, if available. Include a video link in the news release, if available, from HIMSS16 (if your company was there).
  • Add a photo of the person quoted in the release. Be sure to include a caption with the person’s name and title.
  • Link to other relevant content available on your website that supports your exhibit at HIMSS17, such as a podcast, a graphic from a research report or a white paper.

Share the News with Reporters and Your Social Media Audiences

  • Send the news release to:
    • Reporters on your media list.
    • Reporters on the pre-registered media list that HIMSS provides to all exhibitors. The first pre-registered media list will be available on November 30, 2016, after the complimentary webinar for exhibitors – Managing Media Relations at HIMSS17.
  • Share the release via your social media channels.
  • Make sure others can share the information from your website with social media sharing buttons at the top of the page on the website.
  • Review and use the HIMSS17 Social Media Tips.

Attend the November 30, 2016 Complimentary Webinar: Managing Media Relations at HIMSS17
Join this webinar to learn more about working with media who will be at HIMSS17 in Orlando, Florida. This 60-minute webinar focuses on using the pre-registered media lists, setting up one-on-one interviews with media, dropping materials at the HIMSS News Room, and using the Media Interview Room. This webinar includes a panel of 2-3 members of the media who will be at the conference and will share their perspective on the news they look for at the conference. Register now.

For more information, contact:
Kelly Wagner
(312) 915-9502