#HIMSS18 #DesignDispatch: Building a 21st Century Healthcare Consumer Strategy

By Adam Bazer, senior manager, health information systems, HIMSS North America

Consumer expectations are changing. We can see it in our customers, in our patients, in ourselves. Goodbye sign here, hello swipe right. Goodbye engagement at the point of care, hello engagement everywhere. Goodbye going to care, hello care coming to me. Exceptional healthcare providers respond to these new consumer expectations by exceeding them.

The third annual HIMSS User Experience Forum focuses on Building a 21st Century Healthcare Consumer Strategy. The event explores and draws from disruptive ideas, the latest innovations and the most prominent challenges shaping user experience and consumer behavior in health care and beyond. It aims to provide attendees with actionable takeaways to improve their customer's experience of their product or service and to learn how to build both a forward-facing consumer strategy and earn loyalty of patients as they don new roles of "consumers" and "partners" in today's era of value-based care and consumerism. Speakers include:

  • Farzad Azimpour, director of health at IDEO
  • Santosh Mohan, head, “More Disruptions Please” Labs at athenahealth
  • Rasu Shrestha, MD, MBA, chief innovation officer, UPMC and Executive Vice President, UPMC Enterprises
  • Joyce Lee, MD, MPH, research professor of pediatrics, child health evaluation and research unit at University of Michigan
  • Gokul Krishnan, founder, Maker Therapy
  • Rick Starbuck, senior vice president and chief design officer at Change Healthcare

Other March 7 Design-Related Items to Check Out

  • The Value of Behavior Science for Effective Patient Engagement: Heather Cole-Lewis, director, behavior science at Johnson & Johnson Health and Wellness Solutions, David Ahern, special advisor, National Cancer Institute, and John Torous, co-director of digital psychiatry program at Beth Israel Deaconess Medical Center share experiences applying academic and clinical expertise to product development and best practices for driving meaningful patient engagement with behavior thinking.
  • Creating a Frictionless Healthcare Payments Experience: David Krause, principal consultant at Anthem discusses how payers, providers and consumers are investing in understanding and managing medical payments. In this session, Krause discusses how to create a frictionless healthcare payments experience and how Anthem improved the process by thinking about payers, providers and consumers throughout the experience.
  • HIT UX Community Interoperability Showcase Tour: Join other members of the HIMSS HIT User Experience community on a tour of the HIMSS conference’s premier 30,000-square-foot exhibition that demonstrates the interoperability imperative for connecting health and care.

Download the HIMSS HIT UX Community HIMSS18 Suggested Session Schedule