Martin Entwistle, Executive Director, Personalized Healthcare Programs, Sutter Health. Responsible for the development and deployment of programs of care for prevention and disease management that drive sustained high levels of engagement by patients. This includes the Mpower™ system for personalized care, integrated with the EHR and third party data systems, which has been migrated from an innovation project to an operationalized, enterprise application deployed across Sutter Health, a not-for-profit healthcare provider serving 2 million patients in Northern California. Previously he served as Executive Director of the David Drucker Center for Health Systems Innovation with prestigious California healthcare provider Palo Alto Medical Foundation (PAMF). From 1996-2008, Martin was founder and CEO of Enigma CKM Inc., a New Zealand owned vendor that created a patented clinical decision support system, acquired by PAMF and developed into Mpower™. Martin qualified as a physician (MB ChB) from Birmingham University, UK, specialization in trauma orthopedic surgery (FRCSEd), and has an MBA from Cranfield University, UK.