Lorraine is Macadamian's Senior Director of Healthcare and plays a pivotal role in harmonizing end user needs, client expectations, and current technology for her Healthcare clients. She leads clients in identifying product opportunities, conducting research, and planning UX strategy and growth. Her ability to grasp the subtle dynamics of business context and product requirements enables her to help define UX design strategy in support of fundamental business direction. She does this for medical information tool providers, EMR vendors, and other clinical and patient app providers. Lorraine is recognized as an expert in UX research and was Chair of the HIMSS Health IT User Experience Committee (2015/16). Her expertise delivering human-centric solutions to health care providers makes her a sought after speaker and presenter to overflow audiences.