“VR” technology is actually almost a century old, and today serves as an umbrella for related technologies including augmented reality (“AR”) and 3D. With the release of head mounted displays like Facebook’s Oculus and Samsung’s Gear, VR technology has advanced to the point where consumer facing, immersive VR experiences are accessible at reasonable price points.
So far, VR has gotten traction in healthcare mainly as a training and education device, but industry-wide it’s a green field for innovation. We’ve only scratched the surface of VR’s potential to disrupt healthcare delivery. New revenue, cost savings and quality gains can be captured from VR across multiple verticals–health system, provider, pharma, payer and consumer.
To achieve scale in healthcare, VR developers must act strategically. VR can leverage techniques to weave itself into the fabric of healthcare delivery-gamification, social media, narrative, visioning, goal setting and rewards. This presentation will examine the landscape and potential of VR in healthcare.