The final rule on Medicare’s historic reform is in -- and technology leads in this new era of medicine. Effective digital tools have emerged as essential to physician preparedness for MACRA’s Quality Payment Program (QPP) and to their future success as practitioners. A recent AMA-led physician survey shows that physicians see the potential in new digital tools and are anxious to incorporate them into their practices. The top three characteristics that attract physicians to digital health tools are that they improve work efficiency, increase patient safety, and improve diagnostic ability. A separate AMA time/motion study discovered that the average American physician today spends almost twice as much time on their EHR and doing deskwork as they do interacting with a patient. MACRA implementation offers the opportunity for physicians and the health IT community to work together to solve health IT challenges and improve patient care. We’ll discuss how health IT tools that respond directly to physician needs and accommodate new dynamics of patient care are essential to physician success under the QPP, and how the health IT community can help. Join this conversation about how the AMA and the health IT community can solve the challenges physicians face as they adjust to new requirements under federal law, and more.