We need to exceed consumers’ expectations—both to attract patients and to keep them loyal. But what exactly do consumers want? And what should you prioritize first? This session will review best practices and pitfalls collated by the HIMSS Innovation Committee to provide attendees with a thorough review of the steps necessary to help their own organizations drive consumer-focused innovation.
Describe how care providers can understand consumer needs (and differentiate needs from wants) — and what you can do to meet those demands in 2017 to win them over
Discuss the tenets of creating a culture of innovation, and outline examples from organizations leading the way in this territory
Identify how to setup and drive a consumer-focused innovation effort