Consumers want and expect to be able to contact their favorite brands on social media and use hashtags to engage with communities, whether it is a sports team or television show. But what about when it comes to one of the most important, intimate and private relationships out there--patients and their doctors? Healthcare practitioners are increasingly using social media to attract new patients and educate the general public on health-related issues. As a result, social media compliance will continue to garner regulatory scrutiny and be watched closely on what is and isn’t allowed to be shared with the public. This session will discuss ways to reap the benefits of social media as a platform to improve patient outcomes and best practices for implementing a program that puts compliance first.
Illustrate ways to engage with patients using new communication channels to improve outcomes while remaining compliant with healthcare regulations
Assess communication strategies to engage with new consumers of healthcare
Demonstrate ways to apply social media in healthcare while ensuring compliance with stringent regulations around communications content from the FDA as well as HIPAA
Discuss reasonable and well thought out social media guidelines for physicians, pharmaceutical companies as well as the medical device industry
Identify best practices for developing and executing social media programs