Efficacy of Multimedia in Patient-Physician Interactions
10:00am - 11:00amWednesday, March 7
Las Vegas - Venetian Convention Center
Traditionally, patient education has taken one of two forms: written brochures or orally communicated instructions. There is substantial literature that indicates neither approach is effective, due to the lack of information retention. This lack of retention is usually due to disengagement and disinterest in information presented in the form of brochures or due to the inability to recall and reference verbally communicated information. The first, brochures, is often provided with no explanation from a clinician and the latter, verbal dialogue, is commonly not documented and archived. In 2017, we initiated a study involving the participation of over 400 patients for the purpose of determining the efficacy of 3-D multi-media patient education enabled through mobile devices. This session will reveal major findings from our research, and provide recommendations for implementing an effective patient engagement program focused on improved physician-patient interaction.