When healthcare entrepreneur and consultant Leonard Kish said “Patient engagement is the blockbuster drug of the century,” he summed up the power of engagement to improve health outcomes. But the inpatient hospital experience can sap a person of autonomy and control, making it more difficult to engage patients in their own care. How can we give back that sense of autonomy to hospitalized patients and inspire them to be responsible for their own care?Hilton Hotels has reimagined the guest experience, using digital tools to give guests a greater sense of autonomy, to offer more personal choices and to reduce “friction” inherent in travel. Many of these tools can be used in hospitals to increase the feeling of control and autonomy for patients and family members and reduce the stress and confusion inherent in a hospital stay. By learning lessons from the hotel industry, healthcare organizations can increase the sense of control and personalize the hospital stay in ways that result in more positive and more powerful patient engagement.