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HIMSS Blogging Guidelines

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HIMSS Vision

Better health through information technology.

HIMSS Mission

Globally, lead endeavors optimizing health engagements and care outcomes through information technology.

 

Angle

Tell a story with your post. In other words,

  • What is the value of health IT from your own, or your organization’s perspective?
  • Can you illustrate that value with a story, a patient story related to research or findings, or other resources specific to your audience? You may find ideas on the HIMSS Health IT Value Suite.
  • Think about this question: What are the pain points of your target audience? What keeps them up at night?

Length

Write according to what you have to say.

  • Average posts are 600 words
  • Longer posts of up to 1,500 words are acceptable, when content supports the subject

Base your content on: substance, style, frequency, format, purpose, audience and medium, as noted in this 2014 article by John Rampton in Forbes on How Long Should My Blog Post Be.

Format

Write your blog post:

  • As a conversation, where you are talking to someone…
    • ”I understand the challenges all patients face…”
    • “Our committee members…”
    • Without rants, personal criticism or ongoing negativity
  • With visuals in mind:
    • Infographics, photos, graphics, charts
    • Links to podcasts, whitepapers, videos, LinkedIn discussions, other resources
    • Relevant hashtags

Deadline

  • Send the post to Kelly Wagner at kwagner@himss.org by 10 a.m. CT one business day before your date on the blogging schedule. Please copy Jessie Bird at jbird@himss.org on your message.
  • Send Kelly the link to your live post, if posting yourself. 

Calls to Action

Include a call to action at the end of your post to encourage discussion.

  • Download an online resource from your organization
  • Answer survey questions
  • Visit this page on your website
  • Join as a member
  • Take part in this offer (such as a special conference promotion, etc.)
  • Listen to a podcast or webinar recording

Questions to ask yourself as you write your post:

  • What is the purpose of your blog?
  • Who do you write for?
  • What topics are you most-passionate about?
  • What topics are your readers most-passionate about?
  • What do similar blogs write about and how will your blog be similar or different?
  • What drives you to write each post?
  • What do you hope a reader will do after reading a post?
  • Why should somebody read your blog over the alternatives?
  • What is the most-important thing you can teach or share with readers?

Source for “Questions to ask yourself…How to Create an Editorial Strategy for Your Blog: Part 2, Jeremy Porter, January 27, 2016, Journalistics Blog

Examples from the HIMSS Blog

A series by Carla Smith on data from the Longitudinal Study from HIMSS Compensation Survey and Women in Health IT initiative
The Gender Pay Gap in Health IT is Real (8/1/2016) Why Gender-Based Pay Gaps Exist (8/3/2016) Achieving Gender-Based Pay Equity (8/4/2016)

A STEPS to Value podcast conducted on the gender-based pay gap and mentioned in his blog post by Adam Bazer -  Why I Stand For Pay Equity in Health IT (8/22/2016)

A post on the 2016 HIMSS Cybersecurity Study with links to infographic, research report and news release by Lorren Pettit - Yet Another Cybersecurity Warning Sign: Big Whoop (8/22/2016)

A post with a hashtag in the title by Michael Gaspar
Your Social Media Guide to National Health IT Week/#NHITweek (8/22/2016)

PCHA blog post on patient engagement and health trackers with multiple links to resources and apps to support content by John Sharp - PCHA Blog Post: Why You Should Track Your Health (7/11/2016)

Blog posts as news items each week on #IheartHIT, a storytelling approach to the HIMSS Weekly Insider’s Meet Our Member column by Kelly Wagner.
Meet Our Member: Christopher Kunney, CPHIT, CPHIMS, MSMOT

Free image resources

Writing & Editing Guidelines

Feature Hashtags in your Post

Highlight relevant resources to your post with hashtags, here are a few samples from HIMSS:

HashtagTopic
#HIMSS17HIMSS Conference & Exhibition
#HITWorksHealth IT Value
#Engage4HealthPatient Engagement
#EmpowerHITInteroperability/Information Exchange
#HITSecurityHealth IT Security
#HITPrivacyHealth IT Privacy
#Nurses4HITNurse's Use of IT
#DrHITPhysicians Use of IT
#WomeninHITWomen in Health IT
#GenY4HITMillennials in Health IT
#Connect2HealthConnected Health
#NHITWeekNational Health IT Week
#IHeartHITInspiring Health IT Stories
#Aim2InnovateHealth IT Innovation
#RethinkRCMRevenue Cycle Management
#PutData2WorkBig Data & Healthcare Analytics
#PopHealthITPopulation Health
#MobiHealthMobiHealth News & Events
#HITVentureHealth IT Startups and New Ventures
#NursesWeekNational Nurse's Week

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